OpenID has been generating a lot of buzz this past month: OpenID is a decentralized authentication mechanism that allows a consuming web-site to verify that “you” can authenticate to a particular identity provider (keyed by a URL). Big names from AOL to SmugMug to WordPress have recently announced that they are being OpenID providers.
Why so many providers? For one, it is pretty easy to become an
OpenID provider—for example, I am my own provider using
phpMyID. But I suspect that a major motivation for these big
players is that OpenID allows them to position themselves as the
URL of choice for their users. It’s a great way for them to get
mindshare of the http://openid.aol.com/screenname-kind and retain
customers.
However, provider mindshare is just a nice incentive to get the chicken-and-egg problem solved. Now, we must wait for more OpenID consumers to make the vision of OpenID a reality and really benefit you and me. 37signals getting on board is a nice step and it’ll be nice when WP, MT, Blogger and more support commenting with OpenID!


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[...] Emil Sit » OpenID: the future lies in consumption However, provider mindshare is just a nice incentive to get the chicken-and-egg problem solved. Now, we must wait for more OpenID consumers to make the vision of OpenID a reality and really benefit you and me. 37signals getting on board is a nice step and [...]